John Varvatos Collaboration
August 9, 2016 - New York, NY – John Varvatos Enterprises is pleased to announce the opening of its newest retail location in the state-of-the-art Westfield World Trade Center Transportation Hub, designed by internationally acclaimed architect Santiago Calatrava. Totaling 2,900 square feet, the John Varvatos WTC store is located within the “Oculus”, the centerpiece of the new complex that incorporates 78,000 square feet of multi-level retail and dining.
To commemorate the opening, John Varvatos has collaborated with Westfield World Trade Center on a digital exhibition featuring the works of artist/photographer Karsten Staiger. These original photographs, captured at dizzying heights from the rooftop of NYC buildings, will be presented on the shopping center’s state of the art digital signage network composed of 19 large format screens with over 25 million LED pixels and an impressive 100 yard screen located below the base of 1 WTC. The “show” begins at the Westfield entrance under the Westside Highway and continues underneath 1 WTC and ultimately ends at the 4 story elevator screen located within Tower 4. It will be on display from August 16th through the end of September.